University of Mary Hardin-Baylor (UMHB), located in Belton, Texas, is a private Christian university and proud member of the American Southwest Conference (ASC). The Cru compete across a range of NCAA Division III sports, and their student-athletes embody UMHB's commitment to faith, excellence, and community both on and off the field.
In a meaningful step forward for Name, Image, and Likeness (NIL) opportunities at the Division III level, UMHB Athletics has announced a partnership with Influxer — a platform purpose-built to connect college athletes with officially licensed merchandise opportunities that generate real income and real brand equity. Read the official announcement from UMHB Athletics here.
"Influxer is proud to partner with University of Mary Hardin-Baylor Athletics and create a meaningful NIL opportunity for Cru student-athletes," said Tyler Jaynes, Founder and CEO of Influxer. "As a former college athlete, I understand how valuable it is for student-athletes to have accessible ways to build their personal brands and benefit from their name, image, and likeness. Through officially licensed merchandise, UMHB athletes will be able to connect more directly with their families, fans, and the broader Cru community while earning from the support they have worked so hard to build."
Through this partnership, UMHB student-athletes gain access to Influxer's NIL merchandise platform, which allows them to earn directly from co-branded, officially licensed apparel and gear. Unlike traditional sponsorship models, Influxer's approach is designed to be accessible to athletes across all sports — not just the highest-profile programs — making it one of the most inclusive NIL solutions available at the collegiate level.
For Cru fans, alumni, and supporters, this partnership means more ways to show up for the athletes you love. Every purchase from the UMHB collection directly supports student-athletes while keeping you connected to the program. Whether you're cheering from the stands or following from afar, wearing UMHB Influxer merch is a direct investment in the next generation of Cru talent.
🛒 Shop officially licensed UMHB merchandise: University of Mary Hardin-Baylor Collection
📰 Are you a UMHB student-athlete? Join Influxer and start earning from your name, image, and likeness today. Sign up at app.influxer.com and connect with your school's NIL program.
🎥 See How Influxer Works: Watch our quick overview to learn how student-athletes are earning through NIL merchandise with Influxer.